Free live webinar · 30 minutes
How B2B companies can increase their sales directly by webinars.
In 30 minutes, I'll show you two ways to sell to a whole room at once: one to increase the lifetime value of the clients you already have, and one to turn strangers into paying customers. Both based on real cases from the past month.
This is for you if
- You lead a B2B sales team.
- Your team sells one conversation at a time.
- Your sales cycle takes longer than you'd like.
What you'll learn
Authority
How a session builds trust before your first sales conversation.
Sales
How one session replaces weeks of individual calls and follow-ups.
Getting people in the room
How to get your ideal client in the room and keep their attention for 30 to 90 minutes.
Two methods
One webinar for the clients you have. One for the clients you don't have yet.
01 · The warm webinar
For existing clients and your network.
Recent case study: a company that normally sells by visiting each client in person ran its first webinar to present a new product line to its clients.
in the first 7 days
16
clients committed
€32k
in orders
02 · The cold webinar
For strangers who don't know you yet.
Recent case study: a company that had relied on warm contacts for years and had never made advertising work now gets 85% of its new clients from people who first saw an ad, then joined a webinar.
85%
new clients come in through webinars
Two recent cases. Average results, not outliers. Almost every company can do this. It's not complicated.
Your host
Julian Blauwhoff
Consumer psychologist and webinar strategist. I've managed over €2.5M in ad spend and helped dozens of companies set up their webinar sales system.
30 minutes. Live. Free.
Thursday 12 November · 16:00 CET / 10:00 ET · Online
CET is Amsterdam time. ET is New York time.